Creativity

The skills to generate new or previously unknown ideas or to treat familiar ideas in a new way and to transform such ideas into a product, service, or process that is recognized as novel within a particular domain. Key components include content creation and the use of information and communication technologies (ICT) to generate ideas and develop new ways of doing things (e.g., Hinrichsen and Coombs, 2013; Mengual-Andres, Roig-Vila, and Mira, 2016).

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